The Perfect T-shirt Project was a self initiated project by Better Thinking, an ethical branding consultancy, which attempted to create the most sustainable and ethical t-shirt possible.
After two years of research, the product was launched as a co-production between Better Thinking and John Smedley, the English knitwear company.
The t-shirt is made using organic, rain fed cotton which has been grown and spun in Peru. It is then knitted and hand finished by John Smedley, who have been making fine quality knitwear for 200 years in their factory in Derbeyshire, UK.
