The fashion ecosystem in Australia appears to be in lock-down or even melt-down. While clothing sales have plummeted by up to 85%, most brands are either treading water (standing staff down and temporarily closing stores) or pivoting to on-line retail.

It’s too early to predict what is going to happen with our industry but there is alot of discussion about how we will shift or adapt post-COVID. I’ve read some useful insights here, here and here.

If there is anytime for self-reflection and planning for the future, organisations and teams need to be visioning the new types of fashion businesses that will flourish in this post-COVID new world order. According to the Australian Fashion Council, 55% of brands are developing a post-covid strategy, which is great to hear.

There is no doubt that we will see the industry shift to more sustainability and values. Even US Vogue Editor Anna Wintour has said as much:

“I think it’s an opportunity for all of us… to really think about the waste, and the amount of money, and consumption, and excess that we have all indulged in and how we really need to rethink what this industry stands for.”

Most of the work I was doing pre-COVID was helping brands, retailers and SME’s to strategically vision a more sustainable and circular future for their supply chains and products.

And which tool is the most useful for building an authentic sustainability strategy? Values mapping.

Your personal and brand values are the undercoat to any sustainability strategy.  You have to deep-dive into your own personal and brand values first. And only then can you build truly sustainable products, supply chains and consumer engagement.

I have a set of fantastic tools for mapping your brand and team values and will be sharing some of them in the next few weeks.